The Ultimate Tote Bag Showdown: Goyard vs. LV Neverfull vs. Chanel Deauville vs. Dior Book Tote

The Ultimate Tote Bag Showdown: Goyard vs. LV Neverfull vs. Chanel Deauville vs. Dior Book Tote

Tote bags are a wardrobe staple, offering practicality and style. But with so many options on the market, choosing the right one can be overwhelming. This blog post dives into a video review comparing four iconic tote bags: the Goyard Saint Louis, the Louis Vuitton Neverfull, the Chanel Deauville, and the Dior Book Tote. These timeless bags cater to different styles and needs, so whether you prioritize lightness, security, or organization, this breakdown will help you find your perfect match.


A Legacy of Luxury: A Brief History of the Totes

  • Goyard Saint Louis (1930s): Predating the Neverfull by a decade, the Saint Louis is steeped in history. Goyard, the oldest Parisian leather goods house still operating today, created this tote as a luxurious beach bag. Its name honors King Louis IX of France, and its signature Goyardine canvas, featuring interlocking Ys and dots, reflects the brand's heritage.

  • Louis Vuitton Neverfull (1930s): This tote emerged alongside the Saint Louis, quickly becoming a favorite for its spacious interior and functionality. Louis Vuitton's Neverfull is crafted from their iconic monogram canvas, renowned for its durability and ease of care.

  • Chanel Deauville (1980s): Named after the chic French resort town, the Deauville tote embodies a more casual elegance. Introduced in the 1980s, it's crafted from a unique denim-like coated canvas, offering a relaxed yet luxurious feel.

  • Dior Book Tote (2000s): The youngest member of this group, the Dior Book Tote rose to fame in the 2000s.Inspired by the traditional book bag, it features a structured silhouette and the brand's signature Dior monogram embossing.

Considering a Tote Bag? Here's a breakdown of the key features:


  • Goyard, LV Neverfull, and Chanel Deauville: Slouchy tote, wider at the top, narrow at the bottom. Good for shoulder carrying.
  • Dior Book Tote: Square tote with same width at top and bottom. Handheld only.


  • Louis Vuitton Neverfull
  • Goyard Saint Louis
    • PM (medium): Width 34 x Height 27 x Depth 15 cm. Handle drop length 18cm
    • GM( large): Width 39 x Height 32 x Depth 18 cm. Handle drop length 20cm
  • Chanel Deauville Tote
Size Width x Height x Depth Weight

25.5 x 26.5 x 11 cm (10 x 10.5 x 4.5 in)

Medium 34 x 27.5 x 14 cm (14 x 11 x 5.5 in) 800g
Large 39 x 30 x 19.5 cm (15.4 x 11.8 x 7.7 in) 1100g


  • Dior Book Tote

Weight of the Canvas Dior Book Totes by Size 

Size Width x Height x Depth Weight
Mini 22.5 x 15 x 6.5 cm (8.9 x 5.9 x 2.6 in) 180g
Mini Vertical 20 x 26 x 8.5 cm (7.9 x 10.2 x 3.3 in) 210g
Small 26.5 x 22 x 14.5 cm (10.4 x 8.7 x 5.7 in) 480g
Medium 34.5 x 26.5 x 16.5 cm (13.6 x 10.4 x 6.5 in) 680g
Large 39 x 30 x 19.5 cm (15.4 x 11.8 x 7.7 in) 845g



  • Louis Vuitton Neverfull: Popular in monogram canvas, also available in leather. Canvas is durable, lightweight, and easy to clean.



Louis Vuitton Damier Azur Canvas Summer Trunks Neverfull MM White 



Louis Vuitton Leather Neverfull MM Tote Medium Grey

  • Goyard: Coated Goyardine canvas exterior, beige canvas lining (Anjou tote is leather interior).
Goyard Saint Louis PM Tote Medium Blue-Luxbags        
  • Chanel Deauville: Most popular in denim-like coated canvas, also available in leather. Leather version is less casual.
Chanel Deauville Tote 2011 Medium Red Denim Top Handle-Luxbags
  • Dior Book Tote: Reviewed in leather with Dior monogram embossing, also comes in a stiffer canvas version.
Christian Dior Book Tote Large Blue Calfskin Leather Oblique Embossed Handbag-LuxbagsChristian Dior Book Tote Large Blue Calfskin Leather Oblique Embossed Handbag

Christian Dior Book Tote Large Blue Calfskin Leather Oblique Embossed Handbag

dior book tote canvas multicolor.       


  • Goyard Saint Louis - Lightest
  • Louis Vuitton Neverfull - Lightweight
  • Chanel Deauville - Moderately heavy due to denim and chain details (smaller size without top handle is preferred by reviewer)
  • Dior Book Tote (leather) - Heaviest

Weight By Brand and Model

Tote Small Medium Large
Goyard Saint Louis




Louis Vuitton Neverfull (canvas)




Louis Vuitton Neverfull (leather)




Chanel Deauville (denim)




Dior Book Tote (canvas)




Dior Book Tote (leather)




We try our best to measure the weights accurately, but there might be a small difference (up to 100g) since they're measured by hand.

Closure and Security:

  • Goyard and Louis Vuitton Neverfull (usually) carried on the shoulder and can be closed with your arm for security. LV Neverfull also has a clip closure.

Louis Vuitton Neverfull With Clip Closure at the opening

Goyard Saint Louis With No Closure


  • Chanel Deauville: Magnetic closure on top.

  • Dior Book Tote: No closure, reviewer recommends an organizer insert for valuables.

Inner Compartments:

  • Louis Vuiton Neverfull: One zip pocket.

  • Goyard: No compartments, comes with a pouch for valuables.

  • Chanel Deauville: One zip compartment and a couple of slots.

  • Dior Book Tote: No compartments, organizer insert recommended.


This review considers weight, security, and organization as important factors. The video reviewer favors Goyard, LV Neverfull, and Chanel Deauville for these reasons, while finding the Dior Book Tote lacking, especially due to its open top.

Remember, this is just one reviewer's opinion! Consider your own needs and preferences when choosing a tote bag.


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